By SmokerBar Editorial Team
The world of nicotine pouches is growing fast, and exciting new brands are emerging from every corner of the globe. One of the most interesting recent developments comes from Saudi Arabia, where DZRT – the Kingdom’s first locally manufactured nicotine pouch brand – is making waves. Manufactured by Badael, DZRT is not just another nicotine pouch. It is a homegrown solution designed to help smokers quit, deeply rooted in Saudi heritage and regional diversity.
In this article, we will explore what makes DZRT unique, introduce their new “Flavors of Origin” line, and explain why this brand is worth watching – and trying.
A Brand with a Mission: Helping One Million Smokers Quit
DZRT is more than a product – it is a movement. Badael, the company behind DZRT, has set an ambitious goal: to help one million smokers quit by 2028. This aligns with Saudi Arabia’s Vision 2030, a national strategy to improve quality of life, public health, and economic diversification.
To date, hundreds of thousands of smokers have already either partially or entirely switched to DZRT. That is a remarkable achievement for a brand that is still relatively new to the market.
Unlike cigarettes, which contain thousands of harmful chemicals and produce toxic smoke, DZRT nicotine pouches are tobacco‑free and smoke‑free. They deliver pharmaceutical‑grade nicotine through a discreet pouch placed under the upper lip – no combustion, no tar, no secondhand smoke.
Made in Saudi Arabia, With Global Standards
DZRT is proudly manufactured in Saudi Arabia, but it does not compromise on quality. The brand adheres to the highest international safety and manufacturing standards, using:
-
High‑purity, pharma‑grade nicotine
-
Food‑grade ingredients
-
Plant‑based fibres
Every step of production is carefully controlled to ensure consistency, safety, and a satisfying user experience. By manufacturing locally, Badael also creates economic opportunities and jobs, supporting the local economy while reducing reliance on imported products.
Introducing “Flavors of Origin”: A Taste of Saudi Arabia’s Regions
What truly sets DZRT apart is its new “Flavors of Origin” line. Instead of generic mint or fruit flavours, DZRT draws inspiration from the unique agricultural heritage of different regions across Saudi Arabia. Each flavour tells a story.
Hamidh – The Essence of AlUla Oranges
AlUla is renowned for its palms and citrus fruits, particularly its fragrant, juicy oranges. Hamidh captures that refreshing, bright citrus taste – zesty, slightly sweet, and invigorating. It is a perfect choice for those who enjoy natural, clean fruit flavours without artificial overtones.
Unqood – Taif’s Rich Grapes
Taif, a city in the mountains of western Saudi Arabia, is famous for its vineyards and high‑quality grapes. Unqood reflects that heritage with a deep, rich grape flavour – balanced, slightly sweet, and authentically fruity. It is a sophisticated option for pouch users who appreciate nuanced, natural tastes.
Manga – Jazan’s Beloved Mango
Jazan, in the southwest of Saudi Arabia, is known for its tropical climate and exceptional mangoes. Manga celebrates this beloved fruit with a luscious, sweet, and creamy mango flavour. It is like a taste of sunshine – perfect for those who want something exotic yet familiar.
Bonna – Saudi Coffee Beans
Coffee is central to Arabian hospitality. Bonna is inspired by coffee beans from the same region, with an added touch that elevates the experience. It is warm, slightly bitter, and deeply aromatic – much like a traditional cup of Saudi coffee. For coffee lovers, this pouch is a game‑changer.
Together, these four flavours form a line that is not just about nicotine – it is about culture, identity, and pride. DZRT is the first nicotine pouch brand to truly embed local heritage into its product DNA.
The Local Palate: Why Flavors of Origin Matters
According to Tolga Sezer, CEO of Badael: “Following the successful pilot of local flavors inspired by Saudi heritage in June 2024, we are now launching a new line inspired by local flavors from different regions. Capitalizing on the local palate and reflecting the Kingdom’s rich regional diversity. Through this introduction, we aim to entrench the DZRT brand’s local heritage and offer adult smokers a wider variety of choices to help them switch to less harmful alternatives.”
This approach makes perfect sense. Smokers are more likely to switch to a harm‑reduction product if it appeals to their taste preferences and cultural identity. By offering flavours that resonate with local consumers, DZRT removes a major barrier to adoption.
For international buyers (like SmokerBar’s customers), these flavours offer something genuinely new and different – a chance to taste Saudi Arabia while enjoying a premium, tobacco‑free nicotine experience.
Quality, Safety, and Availability
DZRT nicotine pouches are manufactured in a state‑of‑the‑art facility with rigorous quality controls. The brand has ramped up supply significantly in response to rapidly rising demand. You can find DZRT:
-
Online through authorised resellers (including SmokerBar)
-
Through authorised resellers across various markets
-
At the DZRT store in Boulevard City, Riyadh (opened in October 2024 in conjunction with Riyadh Season)
As demand continues to grow, DZRT is expanding its distribution – making it easier for smokers around the world to access this unique, high‑quality product.
Why DZRT Matters for the Global Nicotine Pouch Market
Most nicotine pouches come from Scandinavian or American brands. DZRT represents a new voice – a Middle Eastern brand that combines local heritage with international quality standards. This is significant for several reasons:
-
Diversity – More regional brands mean more flavour innovation and competition.
-
Harm reduction – DZRT’s mission aligns with global efforts to reduce smoking rates.
-
Quality – Pharma‑grade nicotine and strict manufacturing standards ensure a premium product.
For adult nicotine users who are tired of the same old mint and fruit blends, DZRT’s Flavors of Origin offers a refreshing change.
How to Use DZRT Nicotine Pouches
Using DZRT is simple:
-
Place one pouch under your upper lip.
-
Leave it for 20–60 minutes, depending on your preference.
-
Enjoy the flavour and nicotine release.
-
Remove and dispose of the pouch responsibly.
There is no spitting, no smoke, and no vapour. It is discreet, clean, and convenient – perfect for use at work, while travelling, or anywhere smoking is not allowed.
Final Thoughts: A Brand with Heart and Heritage
DZRT is more than a nicotine pouch – it is a symbol of progress. By combining Saudi Arabia’s rich regional flavours with a mission to help one million smokers quit, Badael has created something truly special.
Whether you are drawn to the bright citrus of Hamidh, the deep grape of Unqood, the tropical sweetness of Manga, or the aromatic warmth of Bonna, there is a DZRT flavour waiting for you.
At SmokerBar, we are proud to offer DZRT nicotine pouches to our customers. Experience the taste of Saudi Arabia – and take a step toward a smoke‑free future.
Shop DZRT at SmokerBar today.
Disclaimer: This product contains nicotine. Nicotine is an addictive chemical. For adult nicotine users aged 18+ only. DZRT is a smoking‑cessation aid intended for current smokers and nicotine users.
